The Story
Nestled in the vibrant heart of Venice Beach, BOGA emerges not merely as a retail space but as a holistic experience redefining the very notion of contemporary lifestyle design. Spearheaded by Salvatore Napoli & Rod Mendez officially opens its doors with a thoughtfully designed concept that artfully intertwines fashion, wellness, sustainable design, and community. The space transcends traditional retail boundaries through its innovative integration of distinct yet harmonious environments: a meticulously curated botanical bar, an immersive listening room, and a lush, inviting garden area.
BOGA’s botanical bar presents a uniquely crafted menu that fuses wellness-focused ingredients with sensory sophistication, serving beverages carefully formulated to rejuvenate and inspire. The design itself captures the lush elegance reminiscent of Brooklyn’s iconic Botanical Garden, reflecting Napoli’s dedication to botanical heritage and sustainability. Textures, materials, and design elements sourced from environmentally conscious suppliers exemplify Napoli's commitment to eco-friendly design practices.
The architectural brilliance of BOGA is evident throughout its spatial narrative. The space’s interior was conceived as an open dialogue between nature and structural design. Walls adorned with live greenery, vintage-inspired furniture pieces, and botanical-themed motifs provide an intimate yet contemporary ambiance. The garden area further enhances this narrative, acting as both a social and meditative space, carefully landscaped to create a tranquil retreat from the bustling urban environment outside.
Salvatore Napoli
Salvatore Napoli brings luxury fashion mastery and artistic flair to BOGA. He brings over 20 years of experience as an artist and fashion designer, having directed creative areas for luxury power houses like Dolce & Gabbana and Ferragamo. Napoli is the founder of ArtAche Hotel, a distinctive "Burning Man style" brand renowned for its one-of-a-kind wearable art robes, clothing, and lifestyle goods.
Salvatore has also channeled his extensive design expertise into crafting the unique aesthetic and product lines for BOGA's own exclusive merchandise brand. His Italian roots and New York upbringing infuse a sophisticated and artistic sensibility into BOGA's offerings.
“Our goal is to create more than a retail space—we’re nurturing a dynamic community hub that celebrates culture, wellness, and mindful living. BOGA is a place where people can connect deeply with fashion, music, botanical beauty, and each other.” -Napoli
Rod Mendez
Rod Mendez, serving as the Creative Director for the entire BOGA project, is a Latin American creative and multidisciplinary artist with a vanguardist vision, stemming from a rich background in the entertainment and advertising industries. Formed in Buenos Aires, Argentina, Rod has spent the past 14 years directing numerous music festivals and nightclubs and crafting immersive experiences for world-renowned brands such as Billboard, Ultra Music Festival, Beck's, Marlboro, Jägermeister, and Red Bull. His extensive cultural exposure, gained from living in five different countries, positions him as a true cultural connoisseur and a dedicated supporter of emerging artists. His passion for fostering culture is a driving force behind BOGA's unique identity.
Together, Salvatore and Rod have synergistically combined their deep knowledge in art direction, marketing, and advertising to meticulously conceive the entire Boga concept. This collaborative process led to the unprecedented blend of diverse worlds that defines the store.
